The Live & Love Series with the eponymous slogan advocates Horace's carpe diem (enjoy it while you can) hedonistic invitation to live life to the fullest, with passion and with no compromises. In other words, in the end, all that remains is life and love, or in summary, life is love, and love is life. The business guiding principle that wine must be a 'complete product', meaning that the content must be accompanied with both the label and the placement of wine, paired the wine maker with artists familiar with the approach to the theme. The wines from this series are being offered exclusively in wine shops, selected restaurant and wine bars.

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